Posted under 'Marketing'

While casting my vote this morning in the European and Local Elections in the Ireland North West Constituency, I was scratching my head at the candidate who decided it was NOT important enough to add his visage to the ballot paper. King – Non Party – Ballot paper FAIL.
Are other candidates in other constituencies showing [...]

Ah yes. Most mortals will agree that the NRA radio and TV campaign for the M50 becoming barrier free was irritating. I’m not sure what got to me most – the cover version of the Queen hit from the 1970’s, or the pseudo “where oh where is shadow” sharp-and-pointy-type-characters from the Bear in the [...]

Listened to a podcast featuring Chris Anderson of Wired Magazine on the IT
Conversations network last night while out walking.
His talk centred around his motivation and proposed proposed model for giving away his next book for free.
This was a pretty painless 30 minutes for a quick whip around of the notions of free that we are [...]

This paragraph, deep down in a Fast Company article questioning the fundamental reasonings behind The Tipping Point summed up the argument nicely :
Perhaps the problem with viral marketing is that the disease metaphor is misleading. Watts thinks trends are more like forest fires: There are thousands a year, but only a few become roaring monsters. [...]